Talent At Work: Recruitment and Career Blog

#1 Costly Mistake When Hiring

Posted on January 16th, by Henry Goldbeck in HR Management, Recruitment. 1 Comment

The most common and costly mistake when sourcing for candidates is relying on job ads to produce quality resumes.  We come across this quite often. Frustrated clients spent thousands on job ads for a few months and expected to hire.  Only to result in a few B quality resumes.

Did you know that ads only attract 15% of the actual talent pool? And within that, imagine how many comes close to meeting your requirements? The more specific your requirements get, the harder it will be to source candidates.

Here are the most common job boards our clients post on.

Monster, Workopolis

The biggest job boards in Canada are Monster, Indeed and Workopolis. These boards bring in millions of traffic to their website. The cost of one ad will start from $350 a month.

Monster $725 Canada / month
Workopolis $750 Canada / month
Indeed (Pay Per Click) Average monthly  cost $350 / month


As a recruitment firm we have tried all of the major boards and then some. Here is the truth, all of the largest general job boards get the same traffic. We compared the resumes from one database to another and they are the same applicants. If you were a candidate, and you heard of Monster you would have most likely heard of Workopolis and Indeed.

From experience, a good result on Monster has an average 10% conversion rate. Meaning, 10% of the visitors who saw your ad applied. Depending on the type of job this may increase. Monster’s audience is geared towards junior sales and marketing positions.

True ROI of Indeed

Our jobs are indexed on Indeed for free.  Indeed searches our website for new jobs and link it to their website. If you don’t have the volume of jobs or the turnover of new jobs, Indeed will make you pay. From our experience, the cost per resume is a lot cheaper when compared to Monster but, the quality of resume is sub par.  Not just by a margin either, you will start to receive resumes worldwide with no relation to your job.

According to our web analysis of Indeed ads, 68%+ are bounces, visitors who clicked on the ad but, do not apply. Here is the problem with Indeed, because they are an indexing website they take small snippets of the job description, which at most times, fails to correctly describe the job. The only information that would be correct is the job title.

Remember, you are still paying for the clicks even though they are not applying.  In the end you are $350 short and have no candidates. I would rather pay $50 for 1 quality resume that gives me value, than to pay $5 for 100 resumes that I will never use.


To find more useful job posting tactics download our free eBook

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Henry E. Goldbeck, President and founder of Goldbeck Recruiting Inc, is a Certified Personnel Consultant (CPC) with over 24 years recruiting experience. In his 13 years at the helm of Goldbeck Recruiting, Henry has built the company's reputation as a leading headhunter and recruitment agency in sales, marketing, operations, engineering, and executive level positions across a variety of industries.

One thought on “#1 Costly Mistake When Hiring

  1. One benefit of outsourcing is you could hire someone anywhere in the world. When you’re hiring only from one job site like workopolis, it limits your chances of getting to hire a talented employee with lesser pay. We should make good use of this advantage
    For me, it’s better if you put your job posts on a lot of job sites for you to make sure you’re not missing out on hiring the best employee possible. Just prepare your effective hiring technique and you’re ready to go.

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