Category: Sales & Marketing
Developing a healthy network of contacts is critical to entrepreneurial success, and yet for many people – particularly the less extroverted types – it is the most daunting part of starting a business. It can be even more intimidating in situations with lots of people, like at a business conference.
But the art of networking … Read More »
If you are a company that relies on your sales team, whether you are a start-up or an established firm, you have probably realized how hard it is to hire and maintain talented sales personnel.
A recent Globe and Mail article, Companies Struggle with Shortage of Sales Talent, discusses how sales is in the top … Read More »
Last week, I attended a webcast seminar, “A Winning Combination: Align employer, consumer, and corporate brands for success”, offered by LinkedIn.
The webcast presentation made 3 great points very well:
-The experience of candidates applying to work at a company can affect the brand
-The importance of the employee culture and the stories that represent that culture
-Testimonials or promotion of the … Read More »
Probably the most important bit of information in the Customer Relationship Management (CRM) space is that spending is on the rise. According to Gartner Inc., a global information technology research and advisory company, CRM software grew to $26.4 billion in 2015, up 12.3 percent from 2014. The numbers for last year came in around $31 … Read More »
We’ve come a long way from the days when the biggest available sales tool was a five- pound phone book. Today, many sales teams are utilizing Customer Relationship Management programs, or CRM tools, for tracking and managing their customer base. Comprehensive software such as, Microsoft, SAP, and Oracle can document every interaction between your organization … Read More »