Category: Sales & Marketing
Should marketing be done in-house or by an outside agency? It is a question that has plagued business managers for decades and one that we will, finally and definitively, answer today! Or, maybe not. In fact, there is no one-size-fits-all approach. Some businesses are better suited to in-house marketing teams while others are better off … Read More »
The marketing world is evolving at breakneck speed. Near constant developments in technology, consumer behaviour and industry are fuelling frequent disruptions to the status quo. The role of the senior marketer has subsequently shifted as well, with new expectations and skill sets arising on an ongoing basis. What trends are impacting marketing, and how does … Read More »
Recently Robert F. Smith, founder and CEO of Vista Equity Partners, was addressing the almost 400 students who made up the graduating class at Morehouse College in Atlanta, when he made a stunning announcement; he would be paying off each of the grad students’ debts. Once reality set in the students responded with an enthusiastic … Read More »
As the sales process continues to evolve, it’s important to meet the client where they are and communicate with them using the proper balance of technology and personalization. Much like rock & roll, it’s one part technical ability and one part mind frame.
I Get By With a Little Help from My (Digital) Friends: Utilization … Read More »
Today’s diverse workforce will often see people of vastly disparate ages working side by side on a daily basis. Effectively managing a sales force means not only understanding generational differences, but viewing them as an asset and an opportunity. Of course no individual can be completely defined by their generation, but certain traits, life experiences … Read More »