Category: Sales & Marketing
Last week, I attended a webcast seminar, “A Winning Combination: Align employer, consumer, and corporate brands for success”, offered by LinkedIn.
The webcast presentation made 3 great points very well:
-The experience of candidates applying to work at a company can affect the brand
-The importance of the employee culture and the stories that represent that culture
-Testimonials or promotion of the … Read More »
Probably the most important bit of information in the Customer Relationship Management (CRM) space is that spending is on the rise. According to Gartner Inc., a global information technology research and advisory company, CRM software grew to $26.4 billion in 2015, up 12.3 percent from 2014. The numbers for last year came in around $31 … Read More »
We’ve come a long way from the days when the biggest available sales tool was a five- pound phone book. Today, many sales teams are utilizing Customer Relationship Management programs, or CRM tools, for tracking and managing their customer base. Comprehensive software such as, Microsoft, SAP, and Oracle can document every interaction between your organization … Read More »
Examining the costs of hiring the wrong B2B Sales person can be a little like peeling the layers of an onion, as one looks at intangible costs, cost of missed opportunities and actual hard costs. Actual costs are easier to measure and include things like hiring costs, base compensation and incentives, training costs, projected lost … Read More »
My son Will Goldbeck wrote this article and posted it on LinkedIn. It is a review of a book on stoic philosophy that he found very inspiring and motivating. He writes about how businesses can learn from this book.
Build A Corporate Citadel: How “The Obstacle Is the Way” Can Strengthen Your Business
by Will Goldbeck
Put that … Read More »