How CRM Technology Can Boost Your Sales Efforts
We’ve come a long way from the days when the biggest available sales tool was a five- pound phone book. Today, many sales teams are utilizing Customer Relationship Management programs, or CRM tools, for tracking and managing their customer base. Comprehensive software such as, Microsoft, SAP, and Oracle can document every interaction between your organization and the prospect/customer – providing sales personnel with a trail of detailed information to fall back on right through to the final follow-up stage of a sale. With such powerful tools on the market, it’s vital to know at least the basics of how sales technology can enhance your sales efforts. Here’s a list of a few techniques:
CRM systems collect data about each customer through various outlets, such as the web, phone, email, and social media. Analyzing the data for trends and patterns can improve your understanding of the customer and their needs, so that you are well prepared to answer their questions and close the deal when you follow up to make a sale.
Automation Does the Work for You
As prospective customers are added to the system, a CRM tool can be programmed to automatically send emails or promotional material to the prospect in an attempt to transform the prospect into a paying customer. It can also do all the legwork for finding and providing contact information like email addresses and phone numbers. Having these kinds of time- consuming and menial functions handled by a CRM tool can free you up to focus on more important tasks and thereby improve your productivity.
Alerts Keep You on Track
Especially for larger organizations with a vast database of customers, it can be tough to keep track of who to follow up with and when. One of the most helpful features of CRM tools are their ability to send alerts to keep you from missing out on an opportunity. For example, the system can send you an alert when to follow up with a potential customer or notify you after a customer has completed their first transaction with the company.
Here are only a few ways that CRM tools can boost your business, but there is a plethora of other uses which are proven to increase sales and productivity if implemented correctly. With these techniques in mind, it is important to remember that CRM sales tools are only as good as the sales team that uses them! Goldbeck recruiting has proven strategies for recruiting the right Sales or Marketing specialist for the job.