Talent At Work: Recruitment and Career Blog

The Ultimate Sales Resume Checklist

Posted on February 19th, by Henry Goldbeck in Career, Resume Writing. 1 Comment

awards2 - r. Vore

awards2 – r. Vore

With the increase number of job applications that cross our desks your resume may get lost in that ever mounting pile. Your resume is likely the only sales pitch tool you have so learning how to communicate effectively on your resume is vastly important.

Almost all sales applicants that are shortlisted will have a few if not all of these points incorporated into there resume.

Here are a few action items to ensure your resume is communicated effectively:

  • Use by-liners Include a short one to maximum 2 lines to describe the company. What industry, products and services.

Career Experiences
Reeco Industries Ltd – Territory Manager (Western Division) Manufacturer and distributor of industrial mining equipment 

  • Use numbers: HR managers love sales numbers. It is the supporting evidence of your professional success. This makes your resume comparable to the other top resumes of that class.

Exceeded sales target by 30% totaling to a 40% increase in profits for the assigned western territory


  •  Brand your Resume: Incorporating well known company names or retail outlets you have called upon in your previous job.  Having well known brand names on your resume not only makes you stand out from the crowd but easily relates to the HR Manager.

Business Development Manager – Consumer Packaged Goods, Beauty Key New Accounts – Bloomingdales, Wal-Mart


  • Highlight your Achievements Incorporate terms like “achieved”, “increased”, “grew”, “exceeded” with your numbers.

Have been within the top 5% of our sales force for 5 years


  • Make your resume scannable Use headings to organize your resume will make your resume easy to follow. By using bold fonts, white space and key phrases you can direct the viewer’s eyes so they capture and retain exactly what you want them to.

Reeco Industries Ltd – Territory Manager (Western Division) Manufacturer and distributor of industrial mining equipment… …
Achievements Exceeded target sales by 50% within the first year


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Henry E. Goldbeck, President and founder of Goldbeck Recruiting Inc, is a Certified Personnel Consultant (CPC) with over 24 years recruiting experience. In his 13 years at the helm of Goldbeck Recruiting, Henry has built the company's reputation as a leading headhunter and recruitment agency in sales, marketing, operations, engineering, and executive level positions across a variety of industries.

One thought on “The Ultimate Sales Resume Checklist

  1. That is very good advice. It saves us time if we know what business a candidates previous employer was in. We are often looking for related industry experience when looking at resumes and if we do not get that information from a resume then we make a judgment call as to whether it is worth go-ogling the company name to find out. If we see the resume as borderline then we may not go to the effort and the candidate may lose a potential opportunity.
    Clearly stating your achievements on your resume is very important. IF you do not do that, whether in sales or any other field, then the assumption will often be that you have no achievements and your candidacy will be at a serious disadvantage. Also, do not distract from legitimate responsibilities or achievements with things that are meaningless or expected as matter of fact such as ” enjoy working with people” or “communicate regularly with my team”.

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