Last week, I attended a webcast seminar, “A Winning Combination: Align employer, consumer, and corporate brands for success”, offered by LinkedIn.
The webcast presentation made 3 great points very well:
-The experience of candidates applying to work at a company can affect the brand
-The importance of the employee culture and the stories that represent that culture
-Testimonials or promotion of the company, products, brand, etc. are much more credible coming from employees vs. executives, ownership, PR office, etc.