Transparency Marketing in the Primary Sector
Agriculture and forestry have a serious PR problem. But luckily, a solution is within reach.
Alessia Pagliaroli
Virtual Sales: the Use of AR and VR Technologies in Sales
It would be fair to assume that, for many people, Augmented Reality and Virtual Reality exist only in the realm of gaming and entertainment. Mention … Read more
Ethics and Responsibility in Sales
It’s sad to say that, in popular culture, the salesperson is all too often generalized as unethical, unscrupulous and opportunistic. They exist alongside the politician … Read more
Recruiting Firms vs Internal HR: Measuring Benefits and Cost
Having the right people in place is perhaps the most important aspect of maintaining a well-run and successful organization. With this in mind, identifying and … Read more
Artificial Intelligence in Human Resources; What’s the Right Balance?
Artificial intelligence is perhaps the most rapidly ascending technology of our current age. In most parts of the workforce, and indeed life itself, humans are … Read more
Factors of Production in Household Goods
Concerns about the “factors of production”—which refers to land, capital, labour, and entrepreneurship as the four limiting factors of all production—as they relate to consumer … Read more
In-House vs. Agency Marketing: Factors to Consider
Should marketing be done in-house or by an outside agency? It is a question that has plagued business managers for decades and one that we … Read more
Trends in Senior Marketing Management
The marketing world is evolving at breakneck speed. Near constant developments in technology, consumer behaviour and industry are fuelling frequent disruptions to the status quo. … Read more
Conflict In the Workplace: Inevitable, Solvable and Potentially Beneficial
Conflict in the workplace is an inevitability. By approaching it directly, it can be resolved successfully and even be beneficial.
Defining and Shaping Company Culture
Organizational culture is somewhat of a fat term. Every organization, of course, has its own culture and although culture plays a major role in the … Read more
Thinking of Hiring a Recruiter? Evaluation and Reward
In a competitive job market, making the move to go with a recruiter for your executive search needs can be a make-or-break decision in maintaining … Read more
Operations Manager Spotlight pt.2: Tracking Trends
Part 1 of our Spotlight on Operations Management focussed on evolving expectations between companies and OMs. They were based on observations I have gleaned as … Read more