Category: Career Development
Should marketing be done in-house or by an outside agency? It is a question that has plagued business managers for decades and one that we will, finally and definitively, answer today! Or, maybe not. In fact, there is no one-size-fits-all approach. Some businesses are better suited to in-house marketing teams while others are better off … Read More »
The marketing world is evolving at breakneck speed. Near constant developments in technology, consumer behaviour and industry are fuelling frequent disruptions to the status quo. The role of the senior marketer has subsequently shifted as well, with new expectations and skill sets arising on an ongoing basis. What trends are impacting marketing, and how does … Read More »
HR Managers are proficient in the art of analysing talents, aptitudes and attributes in others and using this information to assess their suitability for various positions. But what about HR professionals themselves? What kind of skills must they possess? Let’s take a closer look at some key qualities of successful HR professionals.
1. Organizational Skills
HR … Read More »
As business, technological and political environments continue to shift, the role of the CFO evolves along with them. The Chief Financial Officer of today must be equipped to handle expanded duties with a more all encompassing approach. In light of this progression, let’s examine three ways in which the CFO’s role has transformed, and will … Read More »
As the sales process continues to evolve, it’s important to meet the client where they are and communicate with them using the proper balance of technology and personalization. Much like rock & roll, it’s one part technical ability and one part mind frame.
I Get By With a Little Help from My (Digital) Friends: Utilization … Read More »