Digital Advertising Manager (18-month contract)

Job Number
GB#6486
Job Title
Digital Advertising Manager (18-month contract)
Salary Range
Depends on Experience
Benefits
Full Benefits
Category
Sales & Marketing Jobs
Industry
Consumer Electronics
Location
anywhere in Vancouver/Lower Mainland
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Our client is one of the most successful and well-established suppliers of consumer electronics/entertainment products worldwide. They are currently in need of a Digital Advertising Manager for an 18-month contract (maternity leave). This person will be based anywhere in Vancouver or Lower Mainland and will be responsible for managing the overall digital advertising strategy and implementation. She/he will oversee a team of two.

Our client offers the opportunity to work in a collaborative and stimulating environment as well as the chance to represent one of the most iconic brands in the world!

 

Responsibilities:

  • Provide digital ad leadership for the purpose of establishing campaign goals and objectives, setting KPIs, determining targeting strategy, and messaging as part of integrated marketing campaigns.
  • Develop Data Management Platform (DMP)/marketing tech integration roadmap and execute through cross-channel/team collaboration.
  • Oversee paid social marketing campaigns, optimize performance based on ROI targets, and build strategic testing roadmaps.
  • Directly Manage Key digital campaigns, including strategy, implementation, creative and optimization.
  • Collaborate on digital marketing strategy across all marketing teams, specifically web and organic social Managers.
  • Partner with Marketing Analytics/BSI team to test, learn and develop a deeper understanding of how Performance Marketing campaigns contribute to business success.
  • Manage external vendors and agency partners, articulating strategy and driving innovation and new tactical ideas within campaign plans.
  • Work collaboratively with partners throughout the marketing department, team members and agencies to align on overall creative approach.
  • Diligently monitor, optimize, and report on campaign performance against KPIs, with proactive cross functional and internal communication on campaign happenings.

 

Qualifications:

  • Bachelor’s Degree in Marketing, Statistics, Economics, Finance, Mathematics, or equivalent title.
  • 2+ years of experience in demand side online advertising.
  • 5+ years of experience strategic management and hands on execution of paid social and other digital advertising platforms.
  • Experience with programmatic trading or campaign management with Facebook Business Manager, AdWords, DoubleClick Bid Manager.
  • Experience with third party online ad serving solutions (DoubleClick for Advertisers, Sizmek, etc.)
  • Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations.
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends.

Recruiter Info

Author Profile Picture
Bio

Alessia Pagliaroli

Senior Recruiter at Goldbeck Recruiting Inc.

Alessia takes a consultative approach with all her placements. She feels that, as a recruitment specialist, she is the “eyes and ears of the market” for both the client and candidate. She enjoys bringing value to her clients by being completely transparent, knowing the industry, and providing a competitive point of view.

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