Director of Marketing

Job Number
GB#6451
Job Title
Director of Marketing
Salary Range
Salary, bonus, and stock options
Benefits
3 weeks’ vacation to start
Category
Sales & Marketing Jobs
Industry
Marketing and Advertising
Location
Vancouver - BC
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Our client is a successful plant-based, CPG focused organization.  We are looking for a Director of Marketing to join their team.  This individual will be responsible for driving the company’s marketing efforts and developing the company’s overall brand presence.

This position is ideally based in Vancouver or Toronto, but we will consider qualified candidates across Canada.

Responsibilities:

  • Create and implement an overall brand strategy, including brand positioning.
  • Develop and deliver marketing and communications strategies.
  • Manage the overall marketing budget, including expenses, return on investment for campaigns, as well as profit and loss projections.
  • Develop and manage paid advertising campaigns through various social platforms such as Instagram and Facebook.
  • Manage the overall social media strategy.
  • Participate in and leverage trade shows and other industry events.
  • Manage and grow the direct to consumer e-commerce platform, including 3PL shipping.
  • Work in collaboration with the CEO/Founder to manage the relationship with external agencies.
  • Maintain up to date on industry trends and strategies.
  • Create marketing materials, including presentation decks, brand identity playbooks and investor information.
  • Manage trade spend marketing, including demo programs and seasonal campaigns.
  • Create and manage ambassador and affiliate programs, developing the company’s presence through community relations.
  • Manage and promote social/community programs.

Qualifications:

  • 10-15 years of marketing experience, ideally at the manager or director level.
  • Experience working with a CPG company focused on producing plant-based or health driven products.
  • Extremely organized and data driven.
  • A solid understanding of social commerce, social marketing, and digital advertising.
  • Strategic thinker and skilled in brand positioning.
  • Social media experience.
  • Public company experience is an asset.
  • Experience working with creative agencies.
  • Bright, bold, and creative thinker who represents the company’s brand.
  • Able to travel as needed for trade shows and other opportunities.

Recruiter Info

Author Profile Picture
Bio

Jessica Miles

jessica

Jessica Miles is one of our very successful Senior Recruiters here at Goldbeck. She specializes in recruiting professionals for sales, operations, and senior management in Production & Operations, Mining, Oil, & Gas, Forestry & Agriculture, Industrial Sales, Life Sciences & Biotech. Jessica has successfully filled very difficult searches for demanding clients across Canada, the USA, Europe and Asia. Jessica takes great pride in the time and effort she takes to understand her client’s requirements. She then methodically and thoroughly scours all passive and active candidates in the relevant labour markets. Like all of our recruiters at Goldbeck Recruiting, Jessica uses the most up-to-date digital candidate sourcing tools and methodology. This is combined with candidate evaluation techniques using precise matrix systems and thorough face-to-face interviews.

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