Director of Marketing

Job Number
GB#6589
Job Title
Director of Marketing
Salary Range
Salary plus bonus
Benefits
Medical/dental
Category
Sales & Marketing Jobs
Industry
Marketing and Advertising
Location
Vancouver - BC
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Our client is an extremely successful baby clothing and toy company.  We are looking for a Director of Marketing to join their team.  This individual will be responsible for driving the company’s marketing efforts, managing the overall team, and creating the organization’s marketing strategy.

 

This position can be based remotely across the USA or Canada.

Responsibilities:

  • Manage a team of 1-3 direct reports, as well as outside creative support
  • Develop, execute, and analyze B2B and B2C marketing plans for new and existing products
  • Create and implement an overall brand strategy
  • Develop and deliver marketing and communications strategies
  • Maintain up to date on industry trends and strategies
  • Partner with the sales team and provide sales support via marketing tools, materials, and presentations
  • Develop advertising promotions with staff
  • Manage the overall marketing budget, including expenses, return on investment for campaigns, as well as profit and loss projections
  • Collaborate with the product management team to create and refine marketing materials and programs
  • Develop and manage paid advertising campaigns
  • Manage the overall social media strategy
  • Participate and leverage trade shows and other industry events

Qualifications:

  • 5-10 years of experience in marketing manager or director of marketing level positions
  • Proven experience managing marketing teams and marketing budgets
  • Extremely organized and data driven
  • A solid understanding of social commerce, social marketing, and digital advertising
  • Team player mentality and open to change
  • Experience working in the baby clothing and toys, fashion, or lifestyle industries
  • Experience managing creative agencies
  • Strategic thinker and skilled in brand positioning
  • Experience with B2B and B2C marketing is preferred

Recruiter Info

Author Profile Picture
Bio

Jessica Miles

jessica

Jessica Miles is one of our very successful Senior Recruiters here at Goldbeck. She specializes in recruiting professionals for sales, operations, and senior management in Production & Operations, Mining, Oil, & Gas, Forestry & Agriculture, Industrial Sales, Life Sciences & Biotech. Jessica has successfully filled very difficult searches for demanding clients across Canada, the USA, Europe and Asia. Jessica takes great pride in the time and effort she takes to understand her client’s requirements. She then methodically and thoroughly scours all passive and active candidates in the relevant labour markets. Like all of our recruiters at Goldbeck Recruiting, Jessica uses the most up-to-date digital candidate sourcing tools and methodology. This is combined with candidate evaluation techniques using precise matrix systems and thorough face-to-face interviews.

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