Physician liaison/Marketing Coordinator

Job Number
Job Title
Physician liaison/Marketing Coordinator
Salary Range
$75-100k base (negotiable) + commission
Full benefits, RRSP, cellphone allowance, laptop, travel/business expenses, paid time off
Sales & Marketing Jobs
Vancouver- BC- Hybrid
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Our client is a specialized healthcare provider offering high level of customer service and care to clients. Located in Vancouver/Lower Mainland, the Physician liaison/Marketing Coordinator will be responsible for building physician (OBGYN) referral relationships in the surrounding areas of the designated practice(s); collaborating and implementing operations initiatives designed to enhance profile and reputation of the practice in the community.
The new hire will be working independently from home and is encouraged to visit the Vancouver office once a week.
This is a long-term opportunity offering the chance to work for a well-known organization that is going through significant growth and expansion while counting on an impeccable reputation and long history.

· Identify referral sources and maintain and grow physician referrals through on-site visits to (OB/GYN) referring office, networking events, trade shows, community functions and patient education/outreach events that align with current strategies of the practice
· Continually share feedback from the market to initiate, in conjunction with the appropriate managers, operations-based changes in our client’s services to better serve their referring offices
· Build strong partnerships with referring and non-referring offices
· Point of contact for ordering of marketing materials for the clinics and the field
· Identify and monitor competitor activities and efforts within the area
· Support established metrics and measures of success for all local referral efforts
· Develop and implement regular strategic plans to increase referrals
· Keep a pulse on the clinics new consults scheduled every week, no show rate and trends
· Identify referral patterns and create strategic plans to respond to trends
· Daily document visits in the CRM
· Digital
o Website
• Website maintenance (edits, fresh content, etc.)
• Lead point of contact in relationship with digital vendors/agencies
o Social (FB/Meta, IG, TickTock, etc.)
• Organic content creation
• Collaboration with internal marketing and sales teams
• Planning and execution of social content
o Reputation Management
• Lead point of contact in relationship with digital vendors/agencies
• Creation of new opportunities for patient reviews
· Assist with execution of special events
· Lead point of contact in relationships with outside marketing agencies and/or vendors
· Lead point of contact in relationships with local community groups
· Leads all aspects of patient-focused community events

· Bachelor’s degree or higher in marketing, business, or related field
· Minimum of 3 years’ experience working with physicians/providers, medical practice office staff, or other medical specialties
· Previous experience in interfacing with OB/GYNs preferred
· Outgoing personality with superior oral and written communication skills
· Self-starter who works independently and as a member of a team, taking initiative and meeting objective

Recruiter Info

Author Profile Picture

Alessia Pagliaroli

Senior Recruiter at Goldbeck Recruiting Inc.

Alessia takes a consultative approach with all her placements. She feels that, as a recruitment specialist, she is the “eyes and ears of the market” for both the client and candidate. She enjoys bringing value to her clients by being completely transparent, knowing the industry, and providing a competitive point of view.

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