Social Media and Communications Specialist

About our client:

Our client is a leading Canadian company specializing in crafting and manufacturing fiberglass travel trailers. Established in 2002, the company has earned acclaim for its unwavering dedication to superior craftsmanship and cutting-edge designs. Their lightweight and durable trailers have captivated a devoted community of outdoor enthusiasts, offering a comfortable and efficient means to embark on unforgettable adventures in the great outdoors.

Responsibilities:

•  Lead conversations to shape a compelling brand voice and foster community growth.
• Strategize, troubleshoot, and actively participate in real-time to drive positive engagement.
• Maintain a constructive presence, adeptly resolve conflicts, and promote a positive community atmosphere.
• Deploy engaging tactics to enhance brand awareness and foster customer loyalty.
• Empower Ambassadors and spearhead community-focused marketing initiatives.
• Track metrics, generate insightful reports, and stay abreast of industry trends.
• Interact with video content and promptly respond to customer comments.
• Collaborate closely on cohesive promotion strategies and campaigns.
• Monitor discussions, analyze patterns, and provide insights into potential opportunities.
• Network, train and empower individuals for more profound community engagement.
• Develop and update training resources, offering both internal and external training.
• Supervise technical aspects and efficiently manage administrative tasks.
• Advocate for community activities and seamlessly integrate awareness into communication platforms.

Qualifications:

• Proven experience managing communities or coordinating social media.
• Deep understanding of social media platforms and how they work.
• Excellent written and verbal communication skills, with a talent for fostering positive interactions.
• Technical proficiency to solve platform-related issues and communicate with vendors.
• Ability to spot and respond to emerging trends in community engagement.
• Team player with the capability to work independently and take initiative.
• Effective time-management skills for handling multiple tasks.
• Experience with platforms: Facebook, Instagram, YouTube, TikTok, Twitter, Pinterest, and LinkedIn.
• Familiarity with social media analytics and metrics.
• Proficient in using the social media scheduler app Later.
• Previous involvement in influencer or advocate campaigns.
• Personal and creative social media presence showcasing engagement tactics.
• Experience in video/photo production (scripting, filming, editing) for social channels or other platforms.