About our client:
Our client is a leading Canadian company specializing in crafting and manufacturing fiberglass travel trailers. Established in 2002, the company has earned acclaim for its unwavering dedication to superior craftsmanship and cutting-edge designs. Their lightweight and durable trailers have captivated a devoted community of outdoor enthusiasts, offering a comfortable and efficient means to embark on unforgettable adventures in the great outdoors.
- Lead conversations to shape a compelling brand voice and foster community growth.
- Strategize, troubleshoot, and actively participate in real-time to drive positive engagement.
- Maintain a constructive presence, adeptly resolve conflicts, and promote a positive community atmosphere.
- Deploy engaging tactics to enhance brand awareness and foster customer loyalty.
- Empower Ambassadors and spearhead community-focused marketing initiatives.
- Track metrics, generate insightful reports, and stay abreast of industry trends.
- Interact with video content and promptly respond to customer comments.
- Collaborate closely on cohesive promotion strategies and campaigns.
- Monitor discussions, analyze patterns, and provide insights into potential opportunities.
- Network, train and empower individuals for more profound community engagement.
- Develop and update training resources, offering both internal and external training.
- Supervise technical aspects and efficiently manage administrative tasks.
- Advocate for community activities and seamlessly integrate awareness into communication platforms.
- Proven experience managing communities or coordinating social media.
- Deep understanding of social media platforms and how they work.
- Excellent written and verbal communication skills, with a talent for fostering positive interactions.
- Technical proficiency to solve platform-related issues and communicate with vendors.
- Ability to spot and respond to emerging trends in community engagement.
- Team player with the capability to work independently and take initiative.
- Effective time-management skills for handling multiple tasks.
- Experience with platforms: Facebook, Instagram, YouTube, TikTok, Twitter, Pinterest, and LinkedIn.
- Familiarity with social media analytics and metrics.
- Proficient in using the social media scheduler app Later.
- Previous involvement in influencer or advocate campaigns.
- Personal and creative social media presence showcasing engagement tactics.
- Experience in video/photo production (scripting, filming, editing) for social channels or other platforms.