Social Media and Influencer Marketing Manager

Job Number
GB#6753
Job Title
Social Media and Influencer Marketing Manager
Salary Range
DOE – salary + bonus
Benefits
Other
Category
Production & Operations Jobs
Industry
Food/Consumer Products
Location
Vancouver - BC
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Our client is a successful plant-based, CPG focused organization.  We are looking for a Social Media and Influencer Marketing Manager to join their team.  This individual will be responsible for Influencer and Instagram management. We are looking for candidates with influencer marketing management experience from the food industry. The job can be based in Vancouver or remote across Canada.

Responsibilities:

  • Develop an influencer strategy
  • Influencer engagement, recruitment, and vetting
  • Build relationships with key influencers in the USA and Canada
  • Secure and negotiate influencer partnerships
  • Manage communications with influencers including content management, idea creation, data collection and ensuring all deadlines are met
  • Monitor organic influencer content in the market, tracking data and reporting on campaign performance, escalating weak performing KPI’s in real time
  • Contribute to the development of influencer content strategies, paid media strategies and optimization
  • Assist on the post-campaign evaluation process, including identifying key learnings and opportunities for improvement
  • Stay on top of influencer trends, social media advancements and relevant campaigns
  • Review all influencer content and materials for active influencer campaigns
  • Social media content creation for Instagram
  • Use graphic design programs or apps to create and design social media content/posts
  • Manage give away programs
  • Create and manage the social media calendar
  • Travel and attend trade shows 2-3 times per year

Qualifications:

  • 3-5 years of experience in influencer marketing, ideally for a CPG, food, or lifestyle company
  • Plant based food experience is particularly interesting
  • Strong understanding & implementation experience using Instagram
  • Experience providing budgets and recommendations for social media and influencer marketing
  • Experience managing a social media calendar
  • Self-starter and can work independently
  • Consumer copy writing experience for social media posts, including an understanding of how to bring out the brand voice
  • Project management skills – ability to juggle multiple projects at once
  • Enjoys working in a fast faced environment with a startup mentality (wearing a lot of different hats)
  • Personality: upbeat, excited, and positive.  Confident within the digital space, up on trends & consumer focused

Recruiter Info

Author Profile Picture
Bio

Jessica Miles

jessica

Jessica Miles is one of our very successful Senior Recruiters here at Goldbeck. She specializes in recruiting professionals for sales, operations, and senior management in Production & Operations, Mining, Oil, & Gas, Forestry & Agriculture, Industrial Sales, Life Sciences & Biotech. Jessica has successfully filled very difficult searches for demanding clients across Canada, the USA, Europe and Asia. Jessica takes great pride in the time and effort she takes to understand her client’s requirements. She then methodically and thoroughly scours all passive and active candidates in the relevant labour markets. Like all of our recruiters at Goldbeck Recruiting, Jessica uses the most up-to-date digital candidate sourcing tools and methodology. This is combined with candidate evaluation techniques using precise matrix systems and thorough face-to-face interviews.

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